The mobile marketing landscape has become increasingly competitive in recent years with over 4.8 million apps available on the Play Store and App Store. To stay ahead of the competition, mobile experts are exploring new and innovative strategies, including the use of artificial intelligence (AI).
AI can be used to improve all aspects of mobile marketing, from app store optimization (ASO) to user acquisition (UA) to retention. Here are a few specific examples:
- ASO: AI can help you identify the most relevant and high-traffic keywords for your app, as well as optimize your app title, subtitle, description, and other metadata.
- UA: AI can help target your campaigns more effectively by segmenting your audience based on demography, gender and other factors. . AI can also help you test different creatives and bidding strategies to maximize your ROI.
- Retention: AI can help you identify users who are at risk of churning and so that you can send them targeted push notifications or in-app messages to keep them engaged. AI can also be used to personalize the user experience and make recommendations that are relevant to each individual user.
How AI can help with ASO
Here are some specific ways that AI can help you improve your ASO strategy:
- Keyword research: AI-powered tools can help you identify the most relevant and high-traffic keywords for your app. This information can then be used to optimize your app title, subtitle, description, and other metadata.
- App creative optimization: AI can help you create more effective app creatives, such as screenshots and videos. AI can also help you test different creatives to see which ones perform best.
- Conversion rate optimization: AI can help you identify and fix any conversion rate issues on your app store page. For example, AI can help you identify elements that are causing users to leave your page without downloading your app.
Use AI to generate creatives and improve your app store page CVR
Visual assets play a crucial role in driving traffic to your app store page and increasing your app download rate. Designers typically create a large collection of screenshots, app icons, and ad banners for app marketing campaigns.
AI algorithms can now generate a vast number of creative assets for app icons, screenshots, and in-app event sections. Tools like Runway and Canva AI Image Generator can help reduce the workload of development and design teams while validating various app marketing hypotheses.
Adext AI and Bannerwise are specifically designed to automate the banner creation process and generate ad banners in various sizes and formats based on the user’s input and preferences. Users can input their ad creatives and targeting criteria, and the AI algorithms analyze the data to create optimized ad banners.
Use AI to speed up and improve your ASO keyword research
Keyword research and optimization is essential for App Store Optimization (ASO). AI algorithms are widely used in ASO keyword strategy optimization to identify keywords and provide insights into their difficulty, search volume, and competition.
ChatGPT is a language model from OpenAI that can be used to generate natural language responses to user queries. It can also be used for ASO keyword research by generating keyword ideas based on user queries related to a specific app or category.
To use ChatGPT for ASO keyword research, simply enter a seed keyword and it will provide a list of related keywords that are relevant to your app or category. ChatGPT can also be used to create app titles, subtitles, and descriptions for the App Store and Google Play. By providing ChatGPT with information about your app, it can generate creative and relevant titles, subtitles, and descriptions that accurately represent your app’s features and benefits.
Conclusion
In a world with millions of apps vying for attention, AI is your ally in achieving success in the app market. Embracing the AI strategies not only improves your app’s visibility but also helps improve user experience and retention. So, gear up, stay innovative and let AI be your guide for mobile app marketing.